Every Drop Counts: How Adidas Saved 100 Million Litres of Water
- The Green Gatsby
- Jul 23, 2016
- 1 min read
On average it takes 25 litres of water to dye a T-shirt or piece of fabric. In 2012 Adidas decided they would find more environmentally friendly ways to produce apparel to reduce their water usage and with that came the DryDye technology. Adidas DryDye is a process in which zero water is used to dye fabric. Adidas instead injects dye directing into their fabric utilizing compressed carbon dioxide to allow the dye to bond to the fabric. After this process has concluded, some of the carbon dioxide that is left over is recycled and used for future DryDye fabrics.
Through the utilization of this innovative dyeing process, Adidas has been able to use 50% fewer chemicals and 50% less energy to dye their fabric as compared to the traditional T-shirt dyeing process. It is through this new sustainable innovation that Adidas has saved over 100 million litres of water from being used in their fabric dyeing process. It is because of innovation like the Adidas DryDye, that organizations are slowly merging sustainability into their every day business practices due to the positive environmental impact it brings combined with the competitive advantage it provides their company.
If you would like to learn more about the Adidas DryDye, feel free to visit http://blog.adidas-group.com/2013/06/one-million-yards-of-water-saving-drydye-fabric-and-counting/ .
Yours Truly,
The Green Gatsby
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